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Welcome.
I'm Steven Seal. I've been a Strategic CX / Service Designer for the last 8 years...
...and a visual thinker from day 1.
CX • Service Design • Research
I'm truly 'customer-focused'. But I understand the business needs.
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Customer-centric mindset
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Strategic thinking
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Service Design methodologies
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UX and visual design
Discovery & creative innovation are part of my everyday toolkit.
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Research & analysis
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Workshop creation and facilitation
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Stakeholder management
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Creative problem solving
Prototyping & storytelling are at the heart of what I do.
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Mapping & prototyping
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User testing & interviewing
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Mentoring & perpetual learner
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Presentation and storytelling skills
Examples of my work
Supercharging Sainsbury's SmartShop
A retrospective look at my role in understanding the SmartShop customer - and its innovation
CX Lead | Workshops | Research | Experiements
Sainsbury's Customer Journey Framework
Designing and delivering a company-wide framework for the very first time in Sainsbury's.
CX Lead | Complex mapping | Research
B&Q Kitchen buying journey
14 week CX and strategy exploration and future journey opportunity validation
CX Lead | Workshops | Mapping | Innovation
NatWest Covid Hub
Building a rapid Business Banking hub offering financial guidance and bespoke digital tools
CX Lead | Facilitation | Consultation
BNP Paribas digital tools
As Lead UX on this project I created an iPad app that would utilise existing client data and drive opportunity and sales
UX Lead | Consultation | Stakeholder Interviews
